A bunch of bored faces, everyone’s eyes on the people who are walking out, negative feedback on social media…these are just a few pre-event fears you might have. It’s perfectly natural to worry a little. But, if your event’s engaging, then you’re pretty much guaranteed success.
How can you capture an audience? It’s simple: get them to interact and enjoy it. Here are three steps that’ll help you achieve the ultimate interactive experience:
1. Make the most of video
Rather than long text that can be easily ignored, video moves and speaks in front of you, making it difficult to not pay attention. 79% of consumers prefer to learn about a product by watching a video, so now’s the time to take advantage of this superb method of attaining engagement.
Instead of creating a text-based PowerPoint, you can use video to present – or perhaps a combination of the two. Content ideas are endless: there’s ‘how to’ videos for the explanation of using a new product, nomination videos for an awards show, or even a moving adaptation of the event programme.
2. Provide a device
It doesn’t matter if someone’s a toddler or adult, if you put a device in their hand, they’ll likely be intrigued. Giving attendees a tool creates a connection between them and the event, making them feel like they’re having an effect.
You could use tech to test their knowledge with a quiz, or allow them to give opinions and make decisions via voting. Other options are to ask attendees who they think will win for an awards ceremony, or to communicate their feedback. This is very likely to be positive, given that the interactivity will enhance their experience.
3. Use high-quality tailored AV
Audience engagement can only be expected to be successful if it’s done in the right way. The audio visual equipment will need to be of the best standard; weak production sticks out like a sore thumb. If a video stops half-way through or attendees’ answers to the quiz won’t submit, they’ll quickly become dissatisfied.
The interactivity also needs to be tailored to your specific event. A how-to video, for instance, is unlikely to do well at an awards ceremony. The equipment ought to be bespoke too – everything from the stage to the lighting systems will be required to suit the specification of your event.
X3 Solutions can ensure an interactive experience that’ll live long in the memory of your guests. You can even physically see what it’ll look like before we get started – hand us your brief and we’ll create a full-3D, bespoke visualisation of your event. Call +44(0)1252 519303 or send a message to info@x3solutions.co.uk to get started.
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