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X3 Team Download Series: David Beswick

Sometimes approaching an AV team to work with on your events can be a daunting prospect. That’s why we wanted to help you get to know the X3 team better. Come and find out more about the AV experts behind the X3 brand, in the new ‘X3 team download’ series.

First up is, David Beswick X3 Solutions Creative Director and one of the co-founders of the company. We started our chat with him by getting the lowdown on when and why X3 Solutions was first devised.

 

Q. Hi David, how long has X3 Solutions been around for?

A. We set X3 up back in 2013, so we’ve been operating now for over 6 years. The time has gone incredibly quickly and we’re really proud of the business X3 has become and continues to evolve into.

 

Q. What was the driving force behind creating X3 in 2013?

A. We came together to create X3 Solutions with the mission of providing a high service level to our clients – that was one thing that was really important to us. The co-founding team have all worked in the AV industry before, and of course whilst a creative approach and affordable prices are incredibly important factors in our business – that’s a given – we also know how vital strong relationships are between an AV supplier and a client. So that was our focus: to combine years of audio visual experience in the live events and conference industry, with the ability to give clients a fantastic experience with us as a company.

We always look to be one step ahead, so that our clients can get on with the work that they need to do onsite and trust us as their expert AV partner. It’s an approach that works, and it certainly helps us to form great working relationships with clients and to deliver AV solutions that meet and exceed their expectations.

 

Q. Where is X3 Solutions Head Quarters based?

A. We are located in Ash Vale in the UK. However, this is just our base and a place for the team to regroup. X3 takes a global approach: this means we can work on AV projects for live events and conferences anywhere in the world – you can check out some of the incredible places we’ve provided our AV production services here.

 

Q. David, tell us more about your role as Creative Director:

A. With over 20 years’ experience in the industry, I’ve developed my areas of expertise in creative design and production management, which is what led to me heading up the creative function here at X3.

The creative element is what makes the audio visual we deploy, unique to the brand; although we take all our clients through the same tried and tested process, we seek to get to know them and their event individually, taking a detailed brief at the outset, so that we can design bespoke creatives that will capture their individual specifications. It’s fantastic to work with businesses and to bring their projects to life through the transformative power of AV – that’s why I love what I do.

 

Q. Tell us about your favourite AV project to date:

A. We work across a wide spectrum of industries including pharmaceutical, automotive, financial, cosmetic and others, so it’s difficult to pin point one favourite AV project; all of them are so individual and have been great to work on. But, there was one large-scale event that I delivered in Prague, last year, that I was really pleased with in terms of the end set design; it was one of the most functional that I have created to date, and ultimately that is the very purpose of good design: to look amazing whilst serving a multi-faceted purpose.

 

Q. From your experience in the AV world, what is one piece of insight you would share?

A. Creating professional AV solutions takes time, dedication and a huge attention to detail. Simple and seamless designs are often the ones that are very difficult to create, and that’s part of the illusion we build – we put in the hours, the creative and technical expertise, and work hard to provide AV that appears effortless in its delivery, and that creates an unrivalled impact on audiences.

 

Q. Finally, why do you believe AV production is so important to incorporate into live events and conferences?

A. Well executed and considered AV, ensures that an optimised environment has been created for both presenters and delegates. If presenters have the correct setting, which allows them to present confidently, then in my experience they are much more relaxed, and in turn they are able to convey the information and key messages in a way that flows and that is captivating for the audience. Similarly, if delegates are immersed and engaged through the power of AV techniques, then they are far more receptive to the information being communicated. A well-rounded AV specification means that brands can be heard and seen clearly and deliver their content in a creative and inspiring format.

 

Carry on the conversation with David – here’s how: