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Project Detail

Client: Estee Lauder Company
Location: United Kingdom

The project

X3 Solutions were contracted to transform a training room in Estèe Lauder’s Headquarters into a full production to launch the new fragrances from Michael Kors and DKNY. Working with a very small footprint and low ceiling height, X3 used the latest Panasonic Laser projectors, a first of their kind in the UK, to create a front projection, 24-metre ultra widescreen presentation area that transported the audience to a blissful desert island and the hustle and bustle of New York City. An event that is still spoken about to this day.

“It was an absolute pleasure working with Dave and Tim on our first Consultant Seminar in 7 years. As a company, it was key that we wowed our team by surprising and delighting them into the world of prestige fragrances. From the outset, X3 accommodated our requirements and suggested alternative creative solutions. On the day the entire ELC office couldn’t believe how the room was transformed into the dynamic production. It truly was and has continued to be the most talked about event we had ever had.”

Stacey, Training Manager
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